Brands NEW YORK – Coca-Cola North America is finding more ways than ever to ensure its beverages are within an “arm’s reach of desire” in today’s fast-moving marketplace through product innovation, new distribution channels and data-driven decision making, according to Chaly Jo Moyen, SVP of strategy, planning and decision science. “Our primary job is to follow the consumer,” Moyen said Monday at the Beverage Digest Market Smarts conference. This entails responding both to evolving tastes and buying behaviors. Coke is quenching Americans’ thirst for personalization and specialization with a range of drinks and packages for different occasions and need states – from beverages with functional benefits (ZICO coconut water, Honest Tea, Core Power and fairlife), to “right-sized” mini cans of core sparkling brands, to familiar favorites with locally sourced ingredients like the new Coca-Cola Georgia Peach and Coca-Cola California Raspberry, to imported brands like Topo Chico sparkling mineral water from Mexico.